Amazon EBC vs. Basic A+ Content: Understanding the Differences and Benefits
Amazon EBC vs. Basic A+ Content will help you understand the difference between these and the advantages of each.
As an Amazon seller, you have heard of Enhanced Brand Content or EBC and A+ Content. So what is the real difference anyway between the two? And more to the point, which of them can you use in order to give your product listings a boost and in fact, improve the sales?
Now, we are going to simplify this and take a non-technical, no jargon approach, say that of one seller to another over a cup of coffee.
What is Amazon EBC?
EBC ( Enhanced Brand Content ) is the former tool of Amazon’s brand-registered sellers. It permitted them to improve their product listings with:
Better images
Custom text modules
Comparison charts
Brand stories
It made listings look more professional and engaging compared to standard text-heavy ones. But over time, EBC evolved...
What Is Basic A+ Content?
Basic Amazon A+ Content is what replaced EBC for most sellers. Amazon merged EBC with Vendor Central’s A+ Content system under one umbrella. So now:
If you're a seller with Brand Registry access, you use A+ Content Manager inside Seller Central.
If you're a vendor, you do the same via Vendor Central.
The content types and tools are pretty much the same. The big difference lies in Basic A+ vs. Premium A+, not EBC vs. A+.
Key Differences Between EBC and Basic A+ Content
So, in short—EBC is now called A+ Content.
What Can You Add with A+ Content?
Amazon A+ Content gives you modules like:
Product highlights
Side-by-side comparisons
Lifestyle imagery
FAQs
Brand story modules
This isn’t just about making it “pretty.” It’s about converting browsers into buyers.
Why Use A+ Content?
Here’s what’s in it for you:
Higher Conversion Rates: Better visuals = more trust = more sales
Reduced Returns: Customers get a clearer picture of what they’re buying
Stronger Branding: Your listing stands out from the crowd
SEO Value: Better content = longer time on page = potential SEO bump
Is There a Better Option Than Basic A+?
Yes. If your brand qualifies, Premium A+ Content is next level. You can add:
Video
Interactive hotspots
Q&A sections
Enhanced mobile design
But Premium A+ is usually available to top-performing brands or vendors.
When Should You Use Basic A+ Content?
If you're new or just got Brand Registered, start with Basic A+. Here’s when it helps most:
Launching a new product
Competing in a crowded niche
Trying to reduce negative reviews
Wanting to scale up your brand image
Should you concentrate on EBC Vs. A+ Content?
Stop worrying about EBC, it is considered to be a relic of the past.
Nowadays, Amazon A+ Content is at your service. Begin with Basic A+ and when the brand expands, strive to have the Premium.
Your A+ Content is like your online salesperson-it works night and day, and portrays your product in the most positive light.
Final Thoughts
Basic A+ Content is not a recommendation, but a requirement, should you want to take your brand development on Amazon to the next level. It makes your listings to look lovely, tells your story, and generating conversion.
Have difficulty developing A+ Content that works?
Allow Channel Supply Experts to do it on your behalf. Our amazon seller central expert like you to enhance their listings, generate traffic and increase sales-very literally.
Got questions? Contact us now. We are glad to assist you.
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