How to Add Backend Search Terms in Amazon Seller Central (Without Screwing It Up)
So you're selling on Amazon... listings are up, products look great, but something feels off, right? You're not getting enough traffic, your impressions are kinda “meh,” and you're wondering— am I missing something small but important? Yep. You probably are. And that thing is— backend search terms. Don't worry though. You're not alone. Most sellers either: Don’t know they exist 😅 Don’t fill them out at all Or worse… they stuff them with junk that actually hurts rankings But hey, that’s why you’re here—and I’m gonna help you fix it. Whether you’re just starting or already running a store, this article is your no-fluff guide to understanding and adding backend search terms the right way in Amazon Seller Central. Let’s go step by step. 💡 First Things First: What Are Backend Search Terms? Think of backend search terms like the secret keywords that help your listing get found—but they’re hidden. Shoppers won’t see them, but Amazon’s A9 search engi...