Channel Supply Experts

  Amazon EBC vs. Basic A+ Content will help you understand the difference between these and the advantages of each. As an Amazon seller, you have heard of Enhanced Brand Content or EBC and A+ Content. So what is the real difference anyway between the two? And more to the point, which of them can you use in order to give your product listings a boost and in fact, improve the sales? Now, we are going to simplify this and take a non-technical, no jargon approach, say that of one seller to another over a cup of coffee. What is Amazon EBC? EBC ( Enhanced Brand Content ) is the former tool of Amazon’s brand-registered sellers. It permitted them to improve their product listings with: Better images Custom text modules Comparison charts Brand stories It made listings look more professional and engaging compared to standard text-heavy ones. But over time, EBC evolved... What Is Basic A+ Content? Basic Amazon A+ Content is what replaced EBC for most sellers. Amazon merged EBC with Vendor C...

So you're selling on Amazon... listings are up, products look great, but something feels off, right? You're not getting enough traffic, your impressions are kinda “meh,” and you're wondering— am I missing something small but important? Yep. You probably are. And that thing is— backend search terms. Don't worry though. You're not alone. Most sellers either: Don’t know they exist 😅 Don’t fill them out at all Or worse… they stuff them with junk that actually hurts rankings But hey, that’s why you’re here—and I’m gonna help you fix it. Whether you’re just starting or already running a store, this article is your no-fluff guide to understanding and adding backend search terms the right way in Amazon Seller Central. Let’s go step by step. 💡 First Things First: What Are Backend Search Terms? Think of backend search terms like the secret keywords that help your listing get found—but they’re hidden. Shoppers won’t see them, but Amazon’s A9 search engi...