Mastering EBC Design: Tips and Strategies for Creating Visually Stunning Content

 In the world of ecommerce marketing, visuals are everything. With infinitely more products and brands competing for attention than ever before, you need to create eye-catching experiences that immediately captivate potential customers and inspire action.

This is especially true when it comes to Amazon's Enhanced Brand Content (EBC), formerly known as A+ Content. These multimedia-rich product listing pages empower brands to bring their offerings to life through immersive imagery, videos, interactive hotspots and more - moving way beyond standard text descriptions.

According to Amazon's internal data, products with EBC see an average 13% higher conversion rate than those without. And brands leveraging optimized EBC across their portfolios report seeing up to a 32% increase in overall Amazon sales.

However, thoughtful EBC design integrating both compelling visuals and intuitive user experiences is absolutely essential to maximize impact. Let's explore some tips and strategies for creating visually stunning EBC content your customers will love.

Leverage Branded Design Systems

Before even diving into specific EBC designs, establish a cohesive, on-brand visual identity that channels your overall brand essence. Work with designers to develop robust brand style guides and design systems outlining:

• Color palettes and usage guidelines

• Typography hierarchies and preferred fonts

• Iconography and branded illustration styles

• Photography best practices (models, props, environments)

• Branded graphical elements and layout patterns

• Tone and voice characteristics for copywriting

With this centralized system in place, you'll maintain a consistent branded look and feel regardless of who on your team is creating EBC content. This elevates your entire catalog with premium presence.

Showcase Immersive Photography

While videos and graphics definitely have a place, don't underestimate the power of stunning product photography for your Amazon listings. Hire experienced ecommerce photographers to capture:

• Ultra high-resolution shots from every angle

• Lifestyle imagery with models depicting product usage

• Stylized product detail close-ups

• Custom sets and stylized product "scenes"

EBC allows for uploading upwards of 9 different images per listing to truly showcase your products. So leverage visually-compelling product heroes, companion/scale imagery, close-up detail shots, process flows and more.

Incorporate Impactful Videography

According to research, product listings with videos experience 35% higher conversion rates on average than non-video listings. So investing in professional Amazon video production services should absolutely be a part of your EBC plans.

Best practices for video EBC assets include:

• Briefly hooking viewers in the first 7 seconds

• Highlighting key features and benefits with b-roll shots

• Using title cards, animations and visual callouts

• Showcasing real product usage demonstrations

• Including a clear call-to-action prompt at the end

For broad brand awareness or new product launch videos, consider incorporating product renders and motion graphics with brand messaging along with live footage.

Create Benefit-Driven Infographics

In the modern attention economy, distilling complex topics down to visually-compelling infographic presentations is a must. Build out a library of benefit-driven visual assets that explain:

• Product features and their key advantages

• Side-by-side product range or size comparisons

• Ingredient or material breakdowns

• Process diagrams and how-to workflows

• Data charts displaying specifications or performance

These infographics serve as compelling visual callouts to efficiently educate shoppers and combat objections within your broader EBC experience.

Design Shoppable Product Galleries

While EBC often functions as upper-funnel education and inspiration, don't forget to close the loop by incorporating shoppable elements. Create visually-driven product galleries highlighting your full catalog or complementary bundles.

You can use eye-catching iconography, comparison charts and carousels to allow customers to easily click through to other related products from a single EBC page. This enables effortless cross-selling and upselling without disrupting the flow.

Employ Interactive Hotspots

To achieve deeper engagement and learning, interactive elements like hotspots enable embedding information in a visual, exploratory way. Design detailed product renderings or diagrams with strategically-placed hotspots.

When clicked/tapped, these zones can reveal:

• Zoomed or alternate angle photography

• Short video clips showing that feature in action

• Text popups with additional specs or descriptions

• Links to other pages or lead capture opportunities

These intuitive interactive layers foster "hands-on" learning and reduce experience friction.

Maintain Mobile Optimization

While the future of ecommerce is visual-first for enhanced storytelling, don't forget that modern shopping experiences are also increasingly mobile. Ensure all of your EBC design elements are fully optimized to adapt fluidly across different viewport sizes and aspect ratios.

Desktop experiences may incorporate large visuals and side-by-side callout sections, while mobile screens require a streamlined vertical stacking flow prioritized for legibility and load times. Contemporary design techniques like responsive imagery and content prioritization are a must. Testing thoroughly across different devices is essential during every EBC production cycle.

Leverage Expert EBC Optimization Services

Of course, executing all of these EBC design best practices while maintaining consistent quality is challenging for even experienced creative teams. That's where relying on expert Enhanced Brand Content optimization services becomes invaluable.

Take Channel Supply Experts, for example. As an official Amazon Advertising Partner providing Amazon Online Courses, they specialize in elevated EBC design and production to maximize visibility and conversions across your entire Amazon presence.

Their creative team follows a meticulous content strategy process rooted in customer research, brand guidelines and performance data to continuously evolve listings. Channel Supply Experts handles everything from premium Amazon product photography and video shoots to 3D modeling, motion graphics and advanced image editing services.

Plus, their Amazon account managers collaborate closely with your team to align creative EBC assets with your broader digital marketing objectives spanning Amazon Sponsored Ads campaigns, SEO optimizations, email capture flows and beyond.

Having a seamless unified ecosystem connecting your EBC visuals with nurture flows, paid promotions and more is the key to achieving true omnichannel ecommerce resonance. And services like Channel Supply Experts enable that connected brand storytelling at scale.

Stay Ahead of The Visual Ecommerce Curve

At the end of the day, well-designed EBC is one of your most powerful tools for standing out on Amazon's crowded virtual shelves. Following visual design principles around branding, lifestyle imagery, videography, infographics and interactivity directly impacts your bottom line.

But effectively mastering EBC design demands resources, production workflows, creative talent and marketing alignment that most brands struggle to fully implement internally. Which is exactly why experienced EBC optimization and Amazon Account Optimization agencies have become so invaluable.

So as the ecommerce battleground continues shifting towards more visual and immersive brand experiences, get ahead of the curve. Design EBC content that delights from first impression through conversion. Because premium visuals are what transforms casual shoppers into loyal brand advocates.