Channel Supply Experts

In the highly competitive world of Amazon selling, standing out from the crowd is essential for driving sales and building a loyal customer base. One powerful tool that can help you achieve this is Amazon's A+ Content (also known as Enhanced Brand Content or EBC). A+ Content allows you to showcase your products in a visually captivating and informative manner, providing potential customers with an immersive shopping experience.  By following these 10 evergreen tips, you can craft compelling A+ Content that resonates with your target audience and elevates your brand's presence on Amazon. Tell a Captivating Brand Story Amazon A+ Content is more than just listing product features and specifications; it's an opportunity to share your brand's unique story with potential customers. Craft a narrative that resonates with your target audience, highlighting your brand's values, mission, and the inspiration behind your products. This personal touch can help forge a deeper con...

  In the world of ecommerce marketing, visuals are everything. With infinitely more products and brands competing for attention than ever before, you need to create eye-catching experiences that immediately captivate potential customers and inspire action. This is especially true when it comes to Amazon's Enhanced Brand Content (EBC), formerly known as A+ Content. These multimedia-rich product listing pages empower brands to bring their offerings to life through immersive imagery, videos, interactive hotspots and more - moving way beyond standard text descriptions. According to Amazon's internal data, products with EBC see an average 13% higher conversion rate than those without. And brands leveraging optimized EBC across their portfolios report seeing up to a 32% increase in overall Amazon sales. However, thoughtful EBC design integrating both compelling visuals and intuitive user experiences is absolutely essential to maximize impact. Let's explore some tips and strategie...

So you're ready to start selling on Amazon, the world's largest online retail marketplace with over 300 million active customer accounts globally. Smart move - Amazon provides an enormous opportunity for businesses of all sizes to reach an incredibly wide audience. However, the actual process of setting up your new Amazon seller account and getting everything configured correctly can feel daunting if you've never done it before. There are multiple paths to choose from, prerequisites to satisfy, settings to nail down, and so many areas where making the wrong moves early on can hamper your future success. Don't worry, this complete guide will walk you through exactly how to set up your Amazon seller account the right way while avoiding potential pitfalls. Let's dive in! Step 1: Select Your Amazon Seller Account Type The very first decision you need to make is which seller account plan is the best fit for your current business needs and future goals. Amazon offers two ...