Posts

Amazon EBC vs. Basic A+ Content: Understanding the Differences and Benefits

Image
  Amazon EBC vs. Basic A+ Content will help you understand the difference between these and the advantages of each. As an Amazon seller, you have heard of Enhanced Brand Content or EBC and A+ Content. So what is the real difference anyway between the two? And more to the point, which of them can you use in order to give your product listings a boost and in fact, improve the sales? Now, we are going to simplify this and take a non-technical, no jargon approach, say that of one seller to another over a cup of coffee. What is Amazon EBC? EBC ( Enhanced Brand Content ) is the former tool of Amazon’s brand-registered sellers. It permitted them to improve their product listings with: Better images Custom text modules Comparison charts Brand stories It made listings look more professional and engaging compared to standard text-heavy ones. But over time, EBC evolved... What Is Basic A+ Content? Basic Amazon A+ Content is what replaced EBC for most sellers. Amazon merged EBC with Vendor C...
Post a Comment
Read more

How to Add Backend Search Terms in Amazon Seller Central (Without Screwing It Up)

Image
So you're selling on Amazon... listings are up, products look great, but something feels off, right? You're not getting enough traffic, your impressions are kinda “meh,” and you're wondering— am I missing something small but important? Yep. You probably are. And that thing is— backend search terms. Don't worry though. You're not alone. Most sellers either: Don’t know they exist 😅 Don’t fill them out at all Or worse… they stuff them with junk that actually hurts rankings But hey, that’s why you’re here—and I’m gonna help you fix it. Whether you’re just starting or already running a store, this article is your no-fluff guide to understanding and adding backend search terms the right way in Amazon Seller Central. Let’s go step by step. 💡 First Things First: What Are Backend Search Terms? Think of backend search terms like the secret keywords that help your listing get found—but they’re hidden. Shoppers won’t see them, but Amazon’s A9 search engi...
Post a Comment
Read more

Why Is My Amazon Listing Suppressed? Fix It Fast with These Proven Solutions

Image
Ever uploaded your product on Amazon and suddenly… boom — it's nowhere to be found? You're not alone. Many sellers face this frustrating issue called a suppressed listing. In simple words, Amazon hides your product from shoppers because something’s off — and it's up to you to fix it. So if you're thinking, “Why is my Amazon listing suppressed?” — sit back, grab a coffee, and let’s walk you through exactly what’s wrong, how to fix it fast, and how to avoid it next time. 🚩 What Does "Suppressed Listing" Even Mean? Amazon suppresses listings to protect customers from incomplete, inaccurate, or untrustworthy product information. It’s Amazon’s way of saying: “Hey seller, your product isn’t up to our standards — fix it!” These listings won’t show up in search results. That means fewer views, fewer clicks, and yeah… zero sales. 😱 ...
Post a Comment
Read more

Top Tools Every Amazon Seller Needs for Effective Listing Optimization

Top Tools Every Amazon Seller Needs Transform your listings from "meh" to "must-have" with these powerful optimization tools for 2025. Ready to boost your sales? Let's dive in! 🔍 Why Listing Optimization Matters Think of your product listing as your online salesperson. If it's not saying the right things (and saying them well), customers won't bite. Poor titles, low-res images, weak bullet points — all of these can tank your conversion rate. The good news? You don't have to do it all manually. There are tools that do the heavy lifting. 🛠️ Essential Tools for Amazon Sellers Helium 10 The All-in-One Powerhouse If Amazon ...
Post a Comment
Read more